1. Introduction

The ArdorFishing Platform (hereinafter referred to as the "Platform," "we," "us"), accessible at ardorfishing.com, through the mobile application and related services, uses cookies and similar tracking technologies to improve user experience, analyze usage, and provide personalized content.

This Cookie Policy (hereinafter referred to as the "Policy") describes the types of cookies we use, what they are used for, and how you can manage them. This Policy supplements our Privacy Policy and Terms of Service.

By using the Platform, you consent to the use of cookies in accordance with this Policy. If you do not agree to the use of cookies, please change your browser settings or discontinue use of the Platform.

2. What Are Cookies

Cookies are small text data files that websites or applications save on your device (computer, tablet, mobile phone) when you visit a site or use an application.

Cookies contain simple information such as:

• A unique user identifier
• The date and time of your last visit
• User preferences
• Shopping cart information

When you return to the Platform, your browser or application sends cookies back to the server, allowing us to recognize you and provide a personalized experience.

3. Similar Tracking Technologies

In addition to cookies, we use other technologies for tracking and analysis:

3.1 Web Beacons (Clear Pixels)

Tiny graphic elements (usually 1x1 pixel) embedded in website content or emails, used for:

• Tracking email opens
• Counting page visits
• Analyzing campaign effectiveness

3.2 Local Storage and SessionStorage

Browser-side data storage technologies that store information in your browser and are used for:

• Saving user preferences
• Caching data to speed up loading
• Storing temporary session data

3.3 Tracking Pixels

Special codes embedded in web pages that track user behavior and are used for marketing and analytics purposes.

3.4 Browser Fingerprinting

Collection of information about your browser and device (browser type, operating system, installed plugins, screen resolution) to create a unique identifier. This information is used for:

• Fraud detection
• Security analysis
• Improving user experience

4. Types of Cookies by Duration

4.1 Session Cookies

Duration: Until browser is closed

Purpose:

• Maintaining your login session
• Tracking items you've selected in your cart
• Remembering application state during the current session

Security: Automatically deleted when the browser is closed, enhancing security

Examples:

• PHPSESSID — session identifier
• session_token — current session token

4.2 Persistent Cookies

Duration: Can range from several days to several years (specified in the expiration parameter)

Purpose:

• Remembering your preferences between visits
• Automatic login when you return to the Platform
• Tracking your activity for analytics and marketing purposes

Storage: Remain on your device after the browser is closed

Examples:

• user_preferences — user preferences (language, theme)
• remember_me — automatic login
• analytics_user_id — identifier for analytics

5. Categories of Cookies Used by the Platform

5.1 Strictly Necessary Cookies

Without consent: Used without your consent as they are necessary for the Platform to function

Description: Cookies that are absolutely essential for the basic functions of the Platform

Specific cookies:

Impact on functionality: Without these cookies, you will not be able to use most Platform features.

5.2 Functionality Cookies

Consent: Require your consent (if you do not give consent, these cookies are not set)

Description: Cookies used to improve user experience and add additional features

Specific cookies:

Usage examples:

• Remembering the last zoom level on the fishing map
• Restoring saved filters when you return
• Saving interface state (expanded panels, tabs)

5.3 Analytical/Performance Cookies

Consent: Require your consent

Description: Cookies used to analyze how users use the Platform

Purposes:

• Counting unique visitors
• Analyzing feature popularity
• Identifying technical issues
• Understanding user journey on the Platform

Services used:

Google Analytics 4 (GA4)

Cookies:

• _ga — primary user identifier (2 years)
• _ga_XXXXXXXXXX — identifier for GA4 (2 years)
• _gid — session identifier (24 hours)
• _gat — request rate regulation (1 minute)

Data collected:

• Pages you visit
• Time spent on each page
• Links you click
• Browser and operating system information
• Geolocation (approximate)

Privacy policy: https://policies.google.com/privacy

Yandex.Metrica

Cookies:

• yandexuid — user identifier (10 years)
• _ym_uid — unique identifier (10 years)
• _ym_d — date of first visit (10 years)
• _ym_isad — advertising user flag

Data collected:

• Visit statistics
• Traffic sources
• Conversion funnels
• Behavioral anomalies

Privacy policy: https://metrica.yandex.ru/about/info/privacy-policy

5.4 Marketing/Targeting Cookies

Consent: Require your consent

Description: Cookies used to track your behavior and display targeted advertising

Purpose:

• Tracking your behavior on the Platform and other websites
• Profiling your interests
• Displaying relevant advertising based on your interests
• Measuring advertising campaign effectiveness
• Retargeting (displaying ads on other sites for products you viewed)

Advertising networks used:

Google Ads (Google Marketing Platform)

Cookies:

• _gcl_au — identifier for Google Ads (3 months)
• _gac_XXXXXXXXX — advertising campaign information (3 months)
• IDE — identifier for Google targeting (1 year, deleted on logout)

Facebook Pixel

Information: Facebook may set cookies to track users and display targeted advertising

Cookie: fr — identifier for Facebook (3 months)

VK Pixel (VKontakte)

Information: Tracking users from the VKontakte social network

Yandex Advertising Network (YAN)

Information: Tracking for displaying ads in Yandex search engines

Risk: Your interests based on browsing may be used for profiling

6. Data Collection Through Cookies

6.1 Information Collected Through Cookies

Information about you:

• Your IP address
• Browser type and operating system
• Screen resolution
• Browser language
• Time zone
• Installed browser extensions (for fingerprinting)

Information about your behavior:

• Pages you visit
• Time spent on each page
• Links you click
• Form fields you fill out
• Videos you watch
• Products you add to cart
• Purchases you make

Geolocation data:

• Approximate geographic location (by IP address)
• GPS coordinates (if you have granted permission)
• Locations you've visited on the Platform

6.2 Profiling Based on Cookies

Based on information collected through cookies, we may create a profile of your interests, which includes:

• Interest categories (fishing, marketplace, community)
• Preferred content types
• Shopping behavior
• Activity time on the Platform

This profile is used to personalize content and display targeted advertising.

7. Managing Cookies

7.1 Cookie Settings on the Platform

On the ArdorFishing Platform, you can manage cookie preferences in Settings → Privacy → Manage Cookies.

Available options:

"Strictly Necessary" Tab

• ❌ Cannot be disabled — these cookies are necessary for Platform operation

"Analytics" Tab

• ☐ Google Analytics
• ☐ Yandex.Metrica
• ☐ Platform internal analytics

"Marketing" Tab

• ☐ Google Ads
• ☐ Facebook Pixel
• ☐ VK Pixel
• ☐ Yandex Advertising Network
• ☐ Personalized Ads (targeted advertising)

"Functionality" Tab

• ☐ Remember preferences
• ☐ Search history
• ☐ Saved filters

Saving changes:

After changing settings, click the "Save Preferences" button — your choice will be remembered for one year.

7.2 Managing Cookies Through Your Browser

You can manage cookies through your browser settings:

Google Chrome

1. Click ☰ (menu) → Settings
2. Open Privacy and security
3. Select Cookies and other site data
4. Choose one of the options:
   • Allow all sites to use cookies (default)
   • Block third-party cookies in incognito mode
   • Block all cookies (may disrupt functionality)
   • Block cookies for specific sites
5. To delete existing cookies:
   • Open Privacy and security → Clear browsing data
   • Select Cookies and other site data
   • Click Clear data

Mozilla Firefox

1. Open Settings → Privacy & Security
2. In the Cookies and Site Data section, choose:
   • Allow websites to set cookies (default)
   • Block cookies (tracking only)
   • Block all cookies (may disrupt functionality)
3. To delete cookies:
   • Settings → Privacy → Manage Data
   • Click Clear

Apple Safari

1. Open Preferences → Privacy
2. Choose an option for cookies:
   • Always allow (default)
   • Allow from websites I visit
   • Never allow
3. To delete cookies:
   • Menu → History → Clear History
   • Select "All history"

Microsoft Edge

1. Click ⋯ (menu) → Settings
2. Open Privacy, search, and services
3. Choose:
   • Allow all cookies (default)
   • Block third-party cookies
   • Block all cookies
4. To delete cookies:
   • Settings → Clear browsing data → Choose what to clear
   • Check Cookies and saved website data
   • Click Clear now

7.3 Opt-Out Tools

Do Not Track (DNT)

Some browsers allow you to send a "Do Not Track" signal to websites. Here's how to enable it:

• Chrome: Settings → Privacy → Send a "Do Not Track" request with your browsing traffic
• Firefox: Settings → Privacy → Send websites a "Do Not Track" signal
• Safari: Menu → Preferences → Privacy → Ask websites not to track me
• Edge: Settings → Privacy → Send "Do Not Track" requests

Important: Not all websites honor DNT signals. ArdorFishing will try to respect your choice but cannot guarantee complete absence of tracking.

Opting Out of Targeted Advertising

Google Ads:

• Visit https://adssettings.google.com
• Disable personalized advertising

Facebook:

• Open Settings → Ads
• Click Ad preferences

Yandex:

• Visit https://yandex.ru/support/common/personal-data-handling/advert.html

7.4 Browser Extensions for Cookie Management

You can use special browser extensions to manage cookies:

• uBlock Origin — tracker and ad blocker
• Privacy Badger (EFF) — protection against invasive tracking
• Ghostery — visualization and blocking of trackers
• Cookie Editor — editing and managing cookies
• Click & Clean — deleting cookies and history after closing the browser

8. Impact of Blocking Cookies on the Platform

8.1 Features That Will Not Work

If you disable strictly necessary cookies, the following features may not work correctly:

• ❌ Logging into account
• ❌ Saving application state
• ❌ Using the marketplace
• ❌ Sending messages
• ❌ Uploading photos and videos
• ❌ Saving preferences
• ❌ Shopping cart

8.2 Features That Will Work

The following features will work even with cookies disabled:

• ✓ Reading public content
• ✓ Viewing other users' profiles
• ✓ Reading comments
• ✓ Using reference information

8.3 Recommendation

We recommend allowing strictly necessary cookies, but you can selectively disable functionality, analytical, and marketing cookies for greater privacy.

9. Cookies and Children's Privacy

9.1 Policy for Minors

The Platform collects minimal cookie data from users aged 13 to 16:

• ✓ Strictly necessary cookies are allowed
• ✗ Marketing cookies (targeted advertising) are prohibited
• ✗ Analytical cookies are used only in aggregate (not linked to specific users)

9.2 Parental Consent

For users aged 13-16, guardian consent is required for cookie use. This consent is obtained during registration.

9.3 Guardian Contact

If you are a child's guardian and want to manage cookies:

• Send a request to support@ardorfishing.com
• Provide documentation confirming your guardianship
• We will help you disable unnecessary cookies

10. Cookies and Cross-Site Tracking

10.1 Tracking on Other Sites

Cookies set by our advertising partners (Google, Facebook, Yandex) also track you on other websites:

• They know which products you viewed on ArdorFishing
• They show you ads for those products on other sites (retargeting)
• They create a profile of your interests based on your behavior across hundreds of websites

10.2 Cross-Domain Tracking

Advertising networks may link your activity on ArdorFishing with your activity on other sites to create a more complete profile of your interests.

10.3 How to Avoid Cross-Domain Tracking

You can limit cross-domain tracking by:

• Disabling marketing cookies in your browser
• Using incognito/private browsing mode
• Installing a tracker-blocking extension
• Disabling third-party cookies in browser settings

11. Updates and Changes to Cookie Usage

11.1 Policy Changes

The Company may add new cookies or change how existing cookies are used. When making significant changes:

• We will notify you by email
• We will post a notice on the Platform
• We will request your consent when necessary

11.2 New Advertising Partners

If we begin working with new advertising partners, we will:

• Update this Policy
• Add new cookies to Cookie Management on the Platform
• Allow you to disable new cookies

12. Legal Basis for Cookie Usage

12.1 Russian Legislation

The use of cookies on the Platform complies with:

• Federal Law No. 152-FZ "On Personal Data"
• Russian Federation law on electronic commerce

12.2 GDPR (for EU Users)

For users from the European Union:

• Strictly necessary cookies are used without consent (Article 82(2))
• All other cookies require your consent (Article 7)
• You may withdraw consent at any time

12.3 Other Legislation

For users from other countries (California, Canada, etc.), corresponding local cookie laws apply.

13. Contact Information

If you have questions about cookie usage on the Platform:

• Email: support@ardorfishing.com
• Address: Company legal address
• Website: ardorfishing.com
• Support chat: https://ardorfishing.com/support
• Response time: We will respond to your request within 5 business days.

14. Definition of Terms

• Cookies — small text files saved on your device
• Web Beacon — invisible website element used for tracking
• Local Storage — browser-side data storage
• Third-party Cookies — cookies set not by our site but by third-party companies
• First-party Cookies — cookies set by the Platform itself
• Retargeting — displaying ads to users who previously visited the site
• Fingerprinting — creating a unique identifier based on browser characteristics
• Tracking — monitoring user activity on websites
• Targeting — displaying advertising to specific user categories

15. Compliance Declaration

The Company declares that this Cookie Policy:

• ✓ Complies with Federal Law No. 152-FZ requirements
• ✓ Complies with GDPR requirements for EU users
• ✓ Follows best practices in privacy protection
• ✓ Ensures transparency in cookie usage
• ✓ Provides users with full control over cookies

Thank you for trusting ArdorFishing — the platform for passionate anglers!

This Policy supplements the Privacy Policy and Terms of Service of ArdorFishing